Lanka Talents

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Agility is the single most important competency which should be promoted in the business world today as ability is not going to be enough to perform tasks in a changing environment. Even though it says; failing to plan is – planning to fail… no matter how much is planned, things may not take place in the way they are planned. It’s at this point agility is required for someone to take up challenges to make positive changes in taking the organisation forward. Ability and agility both could be practiced, leant and taught. However, the combination of the two will not also be enough to face challenges. The next A in the 3As is Attitude.

Attitude consists of three main components which are known as: Cognitive (Learning), Affective (Feeling) and Conative (Action) components. Cognition is about being able to take messages through five senses and absorb them to the decision-making process. Affection is about feeling. How we feel the objects which are absorbed through five senses. In other words, it’s about processing data and coming to conclusions. You may also call this as perception. Two people who are looking at the world and the pandemic situation might come to two different conclusions. One might conclude that this is the end of the world or end of my business or end of my career. They may feel that the environment is tough and there is nothing that could be done to come out of the situation. On the contrary, another person who works at the same company might conclude that, things have changed for the better and there are new opportunities. Therefore, this is the best time to find new opportunities. With the pandemic hitting the world; marketers have the worst hit in most of the industries and categories as marketing budgets are slashed, and sales are declining which reduced brand performances. But true and talented marketers would find their way to diversify the business or brands and bring revenue to the organisation.

Therefore, it’s understood that bad attitude is like a flat tyre. There is no way you can move an inch until you change it. In the corporate world, it’s common that many judge and despise others simply based on something they have heard from another person. Sneakers are always blamed for making people enemies but what must be understood is that; there is no way anyone can change your view point until you change it yourself. It’s you who form wrong attitudes of right people based on wrong information spread by wrong people. Why would someone spread rumors? Or sneak? Before believing in sneakers, one must ask the question from oneself, as to why the others sneak. Obviously it’s for their benefit and advantage or may be to cover their own weaknesses. Therefore, one must work hard to prove themselves. Let the results speak for the effort. Achieving results is not easy and having 3 As wouldn’t assure results. There has to be a mindset for it too.

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3 Ds of a brand marketer

Therefore, it’s evident that having 3As is as important as having skills, knowledge, experience and qualifications. However, having 3Ds is even more important. Drive-Dedication-Delivery are the three Ds that can change the fate of anyone. If you still believe that your fate is something that cannot be changed, practicing 3Ds would prove it’s a misconception. For us to perform on a daily basis, we need energy. Best way to find energy is to find that drive from within. Dedication is hard to find but if you are dedicated to your cause or to your true calling, there is nothing in this world that can stop you winning. Delivery is the last one out of the three which is the outcome of the first two. Delivery is about having a mindset to bring results. As we see many professionals complain about the issues and challenges they face in the process, there are individuals who try to find ways to overcome the issues and find their own solutions to bring results. This also has a connection with the concept of self-leadership.

Self-Leadership

Considering the definitions given for the concept of leadership it’s apparent that if one needs to practice leadership there should be subordinates. In the absence of subordinates one can’t perform or act as a leader. In my opinion, leadership is not merely about leading a group of people. It’s also about leading yourself. I would call it; ownership. Taking ownership of one’s responsibilities, tasks and deliverables and finding ways to deliver results instead of looking for reasons as to why a job cannot be done. When there is no one else to give you that push, finding your own reasons and motivation to perform duties and reaching targets is also leadership. Only those who have leadership qualities can act this way.

In the absence of them, there will be no way one can get results. Hence, let the results speak for your effort. Don’t try to explain to someone how hard it was to do a job or to be in the process. Instead tell them how important it was to somehow get the job done. You may also call it “Can do attitude” or “Impossible is nothing”.